How to Find Your Brand Voice and Create Messaging That Feels Aligned
Your brand voice is just as important as how your brand looks. Even with beautiful visuals, inconsistent or unclear messaging can make your business feel scattered, forgettable, or hard to trust.
A strong brand voice helps your audience understand who you are, what you stand for, and why they should choose you. It brings clarity to your website, social media, and marketing, and makes your brand feel intentional rather than improvised.
Here’s how to develop a brand voice that feels aligned, professional, and memorable 👇
1. Start with Your Audience, Not Your Aesthetic
Before you think about tone, words, or messaging style, you need to understand who you’re speaking to.
Ask yourself:
What stage of business are they in?
What are they struggling with right now?
What do they want to feel more confident about?
When you understand your audience’s values, fears, and goals, your messaging becomes clearer and more natural. You’re no longer guessing what to say, you’re responding to real needs.
2. Define Your Brand Personality
Your brand voice should sound like a real person, not a generic business. Think about the personality you want your brand to express. For example:
Calm and reassuring
Bold and confident
Warm and encouraging
Polished and professional
Once you define this, it becomes much easier to choose the right language, tone, and pacing. Your brand voice should feel consistent across your website, captions, emails, and marketing, even if the wording changes.
3. Keep Your Messaging Clear and Easy to Follow
Clarity is one of the biggest markers of a professional brand.
Your audience should be able to quickly understand:
What you do
Who you help
Why it matters
Avoid overcomplicating your messaging. Focus on one main idea at a time, use short paragraphs, and structure your content so it’s easy to skim. Clear messaging builds trust and keeps people engaged longer.
4. Focus on What Makes You Different
Your unique value proposition is what sets you apart from others offering similar services or products.
Ask yourself:
What problem do I solve better or differently?
What experience do I create for my customers?
Why do people choose my brand over others?
Once you know this, weave it naturally into your messaging. You don’t need to shout it, just reinforce it consistently so your audience understands your value without confusion.
5. Use Emotion to Build Connection
People don’t just connect with information, they connect with how something makes them feel.
Strong brand messaging taps into emotion by:
acknowledging your audience’s frustrations
reflecting their goals and aspirations
making them feel seen and understood
When your messaging feels relatable and human, your brand becomes more memorable and more trustworthy.
6. Stay Consistent Across Every Platform
Consistency is what turns a brand from forgettable into recognizable.
Using different tones, phrases, or messaging styles across platforms can make your brand feel disjointed. Instead, aim for a consistent voice that carries through your website, social media, emails, and marketing materials.
Create a Brand That Feels Put Together
If your current branding feels pieced together from mismatched templates, it can be hard to feel confident showing up, even when you know your work is genuinely good! My premium Canva brand kits give you a complete, cohesive brand identity, including logos, colors, fonts, and templates that are designed to work together. Each kit is professionally designed for you, then made easy to customize yourself, so you can achieve a polished, professional look without the cost of custom branding.
Meet the Designer
Hey, I’m Joanna, a UK-based brand identity designer and founder of JK Creative Co. After 5+ years designing for startups, creatives, and purpose-led businesses, I’ve shifted my focus to making beautiful, strategic branding more accessible. Through my collection of premium brand kits, I help small business owners and entrepreneurs launch with confidence - no custom process or big agency budget required.
💡 Want to see how I can support your brand? Explore the kits →
