Explore the collection of articles, where I share expert insights into brand identity, strategy, and design↓

Branding Tips and Tutorials

Creating a Memorable Brand Voice: A Step-by-Step Guide to Developing Your Messaging Strategy
Brand Strategy + Planning Joanna Kay Brand Strategy + Planning Joanna Kay

Creating a Memorable Brand Voice: A Step-by-Step Guide to Developing Your Messaging Strategy

This post dives into the art of crafting a unique brand voice and messaging. It's all about understanding your audience, defining your brand's personality, staying clear, and adding an emotional touch. Consistency is key, and we'll discuss the importance of fine-tuning your approach for the best results. Let's get your brand talking!

Read More
Why a Start-Up Business Needs a Brand Style Guide and How to Create One
Joanna Kay Joanna Kay

Why a Start-Up Business Needs a Brand Style Guide and How to Create One

Creating a style guide for your startup business helps you maintain a professional and put-together look throughout your online presence. This is a vital part of building a brand image, as it helps your audience know and remember who you are and what you look like! Here’s what you should include on your brand style guide…

Read More
Free brand clarity workbook for coaches and creatives to define their brand vision, personality, and visual direction before designing.

Feeling unsure about your brand?

Branding doesn’t have to feel confusing.

Download this free Brand Clarity Workbook to define your vision, personality, and visual direction – so you can build a brand that feels truly you.