Explore the collection of articles, where I share expert insights into brand identity, strategy, and design↓
Branding Tips and Tutorials
How to Build a Strong Brand Identity Without Hiring a Designer
Building a strong brand identity doesn’t require a big budget. Learn how to create a professional brand with DIY tools and templates that save time and money. This step-by-step guide covers everything from defining your brand values to designing your logo.
3 Common Branding Mistakes (And How to Avoid Them)
Branding your business? Here are 3 mistakes that can hold you back — plus simple steps to help you create a more confident, consistent brand.
6 Signs It’s Time to Rebrand (And What to Do About It)
Is your brand still aligned with your business goals? Discover the 6 signs it's time for a rebrand, and learn how to refresh your brand identity with simple, DIY tools.
DIY Branding in Canva: How to Build a Cohesive Brand
Want a polished, professional brand without the designer price tag? Learn how to build a complete brand identity in Canva with this simple step-by-step guide.
10 Bold Colour Palettes Perfect for Startups in 2025
Looking for bold colour palettes to make your brand stand out? You're in the right place! Whether you're DIY-ing your branding or looking for inspiration for your next project, these vibrant palettes are designed to help you create a brand that’s full of personality and impact!
Creating a Memorable Brand Voice: A Step-by-Step Guide to Developing Your Messaging Strategy
This post dives into the art of crafting a unique brand voice and messaging. It's all about understanding your audience, defining your brand's personality, staying clear, and adding an emotional touch. Consistency is key, and we'll discuss the importance of fine-tuning your approach for the best results. Let's get your brand talking!
Elevate Your Brand: Crafting a Luxury & Sophisticated Brand Identity
Explore our expert guide to crafting a luxury and sophisticated brand identity that elevates your brand's image. Learn the strategies that set premium brands apart and make a lasting impact.
Why a Start-Up Business Needs a Brand Style Guide and How to Create One
Creating a style guide for your startup business helps you maintain a professional and put-together look throughout your online presence. This is a vital part of building a brand image, as it helps your audience know and remember who you are and what you look like! Here’s what you should include on your brand style guide…
Feeling unsure about your brand?
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Download this free Brand Clarity Workbook to define your vision, personality, and visual direction – so you can build a brand that feels truly you.