Explore the collection of articles, where I share expert insights into brand identity, strategy, and design↓
Branding Tips and Tutorials
How to Name Your Brand Without Overthinking It
Naming your business can feel exciting, but also surprisingly overwhelming. Whether you’re starting from scratch or considering a rebrand, this post walks you through a calmer, more strategic way to choose a brand name you feel confident committing to.
How to Choose a Brand Aesthetic That Attracts the Right Clients
Choosing a brand aesthetic can feel overwhelming when everything looks good on Pinterest! In this post, you’ll learn how to define a brand style that feels aligned with you and attracts the right clients, without second-guessing every design decision.
How to Define Your Ideal Client So Your Brand Actually Connects
Struggling to make your branding and marketing truly connect? It often comes down to clarity around your ideal client. In this post, you’ll learn how to move beyond vague audience ideas and define who you’re really building your brand for, so your messaging, visuals, and content start to feel aligned and intentional.
How to Audit Your Brand (and Know What to Fix)
Does your brand feel messy, inconsistent, or unfinished? This post breaks down how to audit your brand in a simple, realistic way so you can spot what needs fixing!
Brand Identity Essentials: How to Build a Brand That Feels Cohesive
A practical guide to crafting your brand identity from scratch, walking through the key elements, from brand values and visuals to messaging and creating a cohesive brand board.
